The $2.9 Billion Announcement Revealed What Gabriella Had Actually Been Building All Along
The television anchor said my full name, then the name of the production company I had founded seven years earlier from a borrowed desk in my apartment. The deal gave a major streaming platform exclusive distribution rights to our film and television catalog for eight years, while my company retained ownership of the underlying intellectual property. It was not $2.9 billion deposited into my personal bank account overnight, but it was the largest agreement our company had ever signed and the deal that finally pushed years of quiet work into public view.
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